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The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today itโ€™s seen all around the web; on templates, websites, and stock designs. Use ourย generatorย to get your own, or read on for the authoritative history ofย lorem ipsum.

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today itโ€™s seen all around the web; on templates, websites, and stock designs. Use ourย generatorย to get your own, or read on for the authoritative history ofย lorem ipsum.

Until recently, the prevailing view assumedย lorem ipsumย was born as a nonsense text. โ€œItโ€™s not Latin, though it looks like it, and it actually says nothing,โ€ย Before & Afterย magazineย answered a curious reader, โ€œIts โ€˜wordsโ€™ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.โ€

As Cicero would put it um, not so fast. The placeholder text, beginning with the lineย โ€œLorem ipsum dolor sit amet, consectetur adipiscing elitโ€, looks like Latin because in its youth, centuries ago, it was Latin. Itโ€™s difficult to find examples ofย lorem ipsumย in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.

There wasย that timeย artists at Sequence opted to hand-Sharpie theย lorem ipsumย passage on a line of paper bags they designed for Chipotleโ€”the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode ofย Mad Men (S6E1 around 1:18:55 for anyone that didnโ€™t).

Second, useย lorem ipsumย if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So donโ€™t be afraid to useย lorem ipsumย to keep everyone focused.

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Of course, weโ€™d be remiss not to include the veritable cadre ofย lorem ipsumย knock offs featuring:

  • Bacon Ipsumย โ€“ Served all day. โ€œBacon ipsum dolor amet chicken turducken spare ribs.โ€

  • Hipster Ipsumย โ€“ In case youโ€™re in need of a โ€œshoreditch direct trade four dollar toast copper mug.โ€

  • Corporate Ipsumย โ€“ โ€œLeveraging agile frameworks to provide a robust synopsisโ€ from eight to five.

  • Legal Ipsumย โ€“ Fully unlicensed legalese for those times you donโ€™t want to pay $400/hr.

ย 

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